The challenge: Navigating the AI revolution
Digital transformation is no longer a choice—it’s a necessity. But for many businesses, the question isn’t why AI, but how to integrate it without disrupting what already works. They don’t need a complete overhaul. They need a smart play—a way to level up their existing processes with minimal friction and maximum impact.
Insight: Understanding the home-ground advantage
Most AI companies chase big, one-size-fits-all solutions. But businesses in Singapore and Indonesia have unique challenges—whether it’s navigating compliance, managing financial inclusion, or enhancing digital security. Advance.AI’s strength isn’t just in its technology; it’s in its deep local expertise. They don’t just sell AI—they make AI work for businesses on their terms.
The Big Idea: Smarter, Not Harder
What if AI didn’t mean changing everything—but improving what already works?
By layering intelligence onto existing systems, businesses can move faster, safer, and smarter without unnecessary downtime or risk.
Advance.AI isn’t just another AI provider—it’s a strategic partner, guiding businesses to make the right moves at the right time.
ADVANCE.AI – The Smart Play for Your Business
A Multi-Touchpoint Brand Experience
To bring this vision to life, we created a three-pronged campaign that drove engagement across key platforms:
Manifesto Reel → A high-impact brand video designed to position Advance.AI as the go-to partner for digital transformation. Campaign Landing Page → An interactive, story-driven digital experience with dynamic infographics, video cut-downs, and market-specific proof points tailored to Singapore and Indonesia. Out-of-Home Ad Series → A bold awareness play across key business districts, reinforcing Advance.AI’s presence and expertise in the AI landscape.
Singapore Market
Local Knowledge
Partnership
Technical Expertise
Indonesian Market
Local Knowledge
Partnership
Technical Expertise
Wireframe for Desktop
Wireframe for Mobile
Design & UX Strategy
The landing page tells the story of how Advance.AI can implement a game plan for businesses through dynamic infographics and cut-downs of the brand video. The design and UX strategy focused on creating a progressive, interactive experience, leveraging fundamental UX/UI principles to enhance user engagement and ensure information retention. By strategically guiding the user through an engaging, scroll-driven narrative, the design facilitated easy access to key features while maintaining an intuitive flow and clear messaging. Interactive elements, such as the video and infographic storytelling, ensured that users could actively engage with the content, keeping them invested in the story while reinforcing the product and service knowledge of the brand.
Advance.AI Landing page Sitemap
Results: A Winning Play
52.4 MILLION
impressions across two markets
460 THOUSAND
total page views on campaign site
76% INCRASE
in CTR across two markets
94% INCREASE
in organic search volume aceoss Indonesia and Singapore
Agency: MOI Global
Managing Director (APAC): Jonathan Seto
Account Director: Tan Mei San
Account Manager: Vanessa Leow
Creative Director: Mervyn Chan
Copywriter: Kelly Koo
Art Director: Mathisha Mahawalage
Regional Strategy Director: Maurice Quek
Strategist: Jeff Fraser, Janene Voon
Associate media director: Kengyong Tan
Martech Lead: George Chang