Issue

As the number of women entering the workforce increases, the amount of exposure to womens vulnerability to workplace sexual harassment increases too.

In Singapore, the idea of sexual harassment is a much avoided topic, almost in denial.

Concept

Workplace sexual harassers are identified as sexual predators.
Their predatory behaviours on unsuspecting women (or men) is almost akin to the animals hunting in the wild.

Awareness Though

Outdoor Print Ads

TVC

Website

The pledging system would work slightly differently from the current one.

Instead of simply just pledging, the viewer have a more active involvement in making their workplace have zero tolerance towards sexual harassment.

Viewer can input their workplace detail and let AWARE do the rest.

eDM

An eDM that is being disguised as a CV for Human Resources Dept.

Higher chance of HR reading compared to a regular eDM or direct mailer.

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Team : Cindy Roselina, Leow Shu Min, Mathisha Mahalawage, Christine Tan

Concept

Playing around with idioms reflecting animals to convey the message of taking a break to go to the zoo, away from the hectic lifestyle in Singapore: a concrete jungle.

Team : Cindy Roselina, Leow Shu Min, Mathisha Mahalawage 

Bobbi Brown is well known for their natural sophisticated cosmetic collection. This campaign collaborates with breast cancer awareness month to encourage females to embrace their future and their natural beauty by using their products to its advantage.