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Akamai Digital Campaign

Overview

Tech security leaders face complexity in a crowded market. Akamai aims to stand out, highlighting its comprehensive solutions to enhance security posture. As a global $3+ billion company, Akamai serves billions daily, chosen by innovative companies worldwide. Its edge and cloud platform simplifies application management while ensuring security. The digital campaign across 12 Asia-Pacific countries, including Japan, has successfully generated leads and driven revenue growth.

Challenge

Tech security leaders face complexity in a crowded market, where Akamai must differentiate itself and raise awareness of its solutions to guide leaders in enhancing their security posture.

Results

Akamai's strategic campaign execution has yielded substantial and measurable results across various key performance indicators, showcasing the effectiveness of the campaign plan. These achievements affirm the effectiveness of the strategy in reaching and resonating with the target audience – further solidifying Akamai's position as a global trusted security provider. The campaign's impact extends beyond mere visibility, translating

into meaningful engagement and conversions. Top 10 Most Watched Series The 'APAC State of the Internet' video series achieved remarkable success, securing a position in the 'Top 10 Most Watched Series' within Akamai’s global YouTube channel. Over 18,000 Views in 3 Months Within just three months of launching, the series garnered over 18,000 views, attesting to its popularity and resonance with the target audience.

24% increase in converted inbounds

53% increase in site visits

44% increase in unique visitors

287% increase in form fills

23% increase in LinkedIn followers

Our Approach

Objectives - Increase brand awareness and demand for Akamai solutions, increase inbound leads and acquire new customers.

Opportunity and Key insights: Establish awareness and trust with audiences in each region by applying a nuanced approach to navigate diverse markets, and tailor strategies for optimal impact. Employing a strategic approach to harness efficiencies and scale across broader audience pools, the subsequent focus involves tailoring efforts for each region. This ensures the delivery of optimal content, personalized experiences, and an effective mix of channels.

A media campaign designed to bolster and realign inbound leads by ensuring extensive reach and capturing demand (MQLs). Employing a data-driven approach utilizing both 1st and 3rd party data, the strategy involves collaboration with local partners to reinforce regional content. Careful platform selection aligns with regional needs and preferences.

Execution

Content and Social
Repurpose, develop and adapt assets to meet cultural and regional needs on social channels. Create a YouTube video series to enhance the brand presence beyond the traditional BrightTalk ecosystem – to raise awareness of Akamai as a globally-trusted security provider, recognized for its regional thought leadership and expertise. Capture customer testimonials for showcasing on third-party review platforms. This ensures a brand presence in the spaces where customers conduct product research and due diligence before making a purchase.