Project Overview

Campaign Name: Plan Your Next Power Move
Client: Aruba APJ
Role: Art Direction, Creative Strategy, UI/UX Designer
Deliverables: Landing Page, eBooks, Whitepaper, Social Engagement Assets

Single-minded proposition

Aruba is the smarter network that powers your next move

Creative Strategy & Execution

Plan Your Next Power Move

Transforming ordinary situations with extraordinary solutions.

• Showcasing Aruba as the smarter network that empowers strategic business decisions.

• Using bold, dynamic visual storytelling to highlight Aruba’s network superiority.

Design Rationale

• Illustrative Linework: Visual elements highlight key features, emphasizing transformation.

• Color Palette: Aruba’s brand colors (orange, blue, white) used to frame information hierarchy.

• Typography: Simple and bold typefaces for clarity and impact.

Copy Rationale

• Tagline: Plan Your Next Power Move.

• Supporting Copy: Leading connectivity. Fuss-free deployment. State-of-the-art security. Power all your network needs and more.

UI/UX Breakdown: Landing Page Wireframe

Masthead

• Hero section featuring campaign messaging with dynamic visuals.

• CTA: Learn More / Contact Us.

1st Fold: Awareness

• Why Aruba is the smarter network.

• 5 key benefits displayed in card UI for easy scanning.

2nd Fold: Consideration (Resources)

• Two product images reflecting Aruba’s solutions.

• Downloadable eBook and checklist.

3rd Fold: Case Studies & Insights

• Three-column layout showcasing case studies with measurable impact.

• Insights section featuring blog content from Aruba’s resource hub.

4th Fold: Conversion CTA

• Call-to-action for users to connect with Aruba or discover more.