Client Problem

Collinson APAC conducted a 2024 consumer survey on the value of travel benefits for credit cardholders in the APAC region. While the research provided valuable insights, Collinson needed an engaging way to present the findings to banks. Their goal was to convince financial institutions of the importance of expanding their travel benefit offerings to attract and retain cardholders.

Objective

• Communicate the importance of travel benefits in credit cardholder decision-making.

• Deliver insights in a concise, engaging, and visually compelling manner.

• Position Collinson as a thought leader in consumer travel and experiential rewards.

• Encourage banks to expand their travel benefit programs.

• Maximize engagement through LinkedIn, YouTube, Collinson’s website, and in-person events.

Solution

• Get: Banks in APAC navigating a competitive landscape and shifting consumer loyalties

• Who: Need to differentiate themselves and retain customers

• To: Expand their travel benefit offerings

• By Saying: Experiential rewards are key differentiators in consumer decision-making

• By Doing: A visually engaging 120-second explainer video highlighting consumer insights, travel trends, and spending patterns, ensuring clarity, brand consistency, and digital optimization to drive traffic to the 2024 Travel Benefits and Engagement Report.

Results