A thought-leadership series spearheaded by the Meta Business partner team to drive awareness of the partner ecosystem and get advertisers/agencies to engage with Meta business partners. Content pieces are allocated under 3 pillars and each content piece is promoted via traffic driver ads. Link to the Site

Scope includes creating content outline, Landing page for each piece, video and amplification assets for each market ( TH, PH, VN, TW, ID, MY)

Creative
Featuring partners who can deliver creative content/solutions.

Commerce
Featuring partners who can deliver e-commerce/conversion/measurement solutions.

Messaging
Featuring partners who can deliver messaging solutions.

Episode 4

Conversational Commerce - Web Page

Episode 5

Live Shopping - Web Page

Episode 6

Creators for performance - Web Page

Episode 7

Managed Partner Ads - Web Page

Episode 8

Conversions API -
Web Page

Background

A thought leadership series designed to keep business leaders in tune with the consumers of tomorrow. Meta, with Bain and Company, offers deep insights into the emerging trends in southeast Asia and the opportunities businesses can help tap into to evolve together with their consumers.

When Meta began this thought leadership series in 2018, the objective was simple: to change perceptions about SEA’s emerging middle class of consumer. Meta has since continued this partnership with Bain & Company to deep dive into digital consumer behaviours—ultimately evolving into the “SYNC Southeast Asia” series.

The challenge 

The landscape of consumer trends are continously evolving, specially consumer in SEA: a discovery generation, who feels inspired to purchase. The study examined their spending habits and what their emergence means for brands. Since 2020, the transition to an online economy has become widespread. So how can Meta equip leaders to reimagine their customers?

The solution

Each year we crafted a narrative that depict the consumer behaviours and highlighting the data into learnings and insights, we created a series of materials, including the key visual, keynote decks, whitepapers, and campaign digital assets, localised for the SEA market.   

SYNC 2021

THE HOME FOR DIGITAL TRANSFORMATION

SYNC 2021 WEB PAGE

SYNC 2022

DIGITAL CONSUMERS:
A NEW STAGE OF EVOLUTION

SYNC 2022 WEBPAGE

Video concept Evolving Perspectives
We have evolved and transformed resources and situations into more favourable situations – to enhance our capacity and efficiency in performing various activities. This outcome of human evolution has a lot to do with the developments in technology. To show how we have changed, a POV format will be used to highlight the behaviours and preferences of the modern consumer.​​

We worked around COVID-19 restrictions to pull off the key visual photoshoot.

SYNC 2023

The next wave of consumer growth
in Southeast Asia

SYNC 2023 WEBPAGE