UBS Year ahead 2022

Background: UBS annually hosts the Year Ahead event, focusing on investment and wealth management trends. Faced with pandemic disruptions and less tech-savvy clients, MOI partnered with UBS to create an interactive virtual event that mimicked a live show experience. This year's agenda featured insights from UBS CIOs and industry experts on key themes such as the transition to a green economy, digital assets, and China’s new strategy.

Challenge: With restrictions on physical gatherings due to COVID-19, UBS needed to deliver a virtual event that could engage and motivate high-profile, traditional investors unfamiliar with digital platforms.

Strategy: Targeting Southeast Asia’s potential and existing wealth management clients, MOI aimed to elevate the virtual experience to match an in-person event. The goal was to position UBS as the go-to for key financial insights in 2022.

Execution: The event featured 12 live-streamed sessions using advanced 3D augmented reality technology, including an interactive NFT exhibition. Over 3,000 global attendees participated, with select clients attending in-person at UBS offices.

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Results

The event bolstered UBS's reputation as a thought leader, generating significant engagement and leads.
MOI successfully delivered the project on time, overcoming challenges like script changes and tight deadlines.

3,647

Overall attendance numbers

1,107

Total number of clicks on all resources

2,569

Total live webcast views across both days

2,091

Webcast polling participants

*Results are based on all days of the event

Key Takeaways

The program demonstrated how effective thought leadership can drive sales, with content delivered innovatively yet accessibly.
MOI's partnership with UBS ensured a smooth, impactful event, paving the way for future virtual experiences leveraging augmented reality.

Awards

The marketing interactive 2022 - Gold winner under the Experiential Marketing Agency of the Year category
The marketing event awards 2022 - Bronze Winner under 01. Best Virtual Event (B2B) category | 02. Best Use of Live Streaming category

UBS SUSTAINABLE FINANCE CONFERENCE 2022

Building on the triumph of our inaugural UBS APAC Sustainable Finance Conference, this year's event showcased trailblazers and game-changers in the realms of impact investing, carbon reduction, and ESG innovation. These pioneers stand at the forefront of shaping the global sustainability agenda, contributing their insights and expertise to foster meaningful discussions and drive positive change in the financial landscape. The conference served as a platform to explore innovative solutions and strategies, highlighting the pivotal role of finance in advancing sustainability goals.

Our event campaign scope is comprehensive and meticulously crafted, covering every aspect from concept to execution. We conceptualized the event theme and key visual, captivating audiences with a teaser video and building anticipation with an opening countdown video. Engaging attendees throughout the event, we crafted dynamic videos and designed the virtual platform for a seamless experience. From eye-catching EDMs to a thoughtfully curated event agenda and striking stage graphics, every detail has been considered to ensure a memorable and immersive event journey.

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